TAILWATER

As a start-up company in the fly-fishing garments industry, Tailwater first needed to clearly define their personality. Finding most of their competitors promoting an over-romanticized image of the sport, Tailwater needed something different. From the logotype and product catalog to garment hang-tags and packaging, we gave Tailwater a strong market entry — showing off innovative high-end products for the serious angler with a witty no-nonsense appeal.