Piece of Cake Dessert Co. logos, colors, and fonts
Piece of Cake Dessert Co. business card, apron, and photos
Piece of Cake Dessert Co. brochure

PIECE OF CAKE DESSERT COMPANY

Every once in a while, that dream client comes along. Dawn Kindred, owner of Piece of Cake Dessert Company, was one. 

We created the “Laugh, cry, embrace, indulge!” positioning statement to bring together the emotional elements of a special event with the exquisite desserts Piece of Cake creates. 

Inspired by iconic hand-frosted cake lettering, we embarked on a logo project which, incidentally required several delicious test models! Soon to follow were stationery, brochures, and of course, aprons. 

Needless to say, we all put on a few extra pounds. Who wouldn’t?

“We create the most exquisite desserts you can imagine, so we needed a brand identity that looked good enough to eat. Scott Snyder Design gave us more than we asked for. Now we have the tools to communicate our exceptional quality before we ever measure the flour or crack an egg.”
– Dawn Kindred, Piece of Cake Dessert Company