NISQUALLY STONE

What do you do when a client produces a quality, fully-tested faux stone product that no one has yet installed on a home? This is the unique challenge we faced with Nisqually Stone. Because budgets did not allow for constructing an artificial home setting or complicated digital renderings, we decided instead to play up the “real thing” with beautiful photographs of real stone in its natural setting. This process inspired the “True to Nature” positioning statement for the client. Yet another great example of necessity as the true mother of invention.